BA.A - Brand Management Major
The BA in Acting (Brand Management Major) is designed for students who seek to combine their passion for performance with strategic skills in personal branding and entertainment industry marketing. This program equips aspiring actors with the tools necessary to build, manage, and promote their own brand, while also providing essential acting training. Students will gain a deep understanding of how branding principles apply to the entertainment industry, focusing on areas like self-promotion, digital marketing, audience engagement, and brand analytics.
Alongside core acting modules, the brand management major offers students the ability to tailor their personal brand strategy, understand industry trends, and create a sustainable career path in the competitive world of entertainment.
Key Highlights:
- Master the fundamentals of acting, while learning to build and promote a unique personal brand.
- Gain expertise in brand management, social media strategy, and digital marketing tailored for actors.
- Understand the business of entertainment, including contract negotiations, brand sponsorships, and public relations.
- Learn to leverage analytics and metrics to measure brand growth and engagement.
Core Modules in Brand Management Major
- Artistic Identity: Understanding the Basics – Explore the foundation of personal branding, developing your unique artistic identity to build a strong personal brand.
- Self-Promotion and Marketing – Learn strategies to market yourself as an actor, including personal branding, networking, and effective use of digital platforms.
- Network Building – Develop skills for building and maintaining professional relationships within the entertainment industry to support your brand.
- Financial Fitness: Managing Your Money – Gain knowledge on personal financial management, specifically for creative professionals managing their brand and income.
- Social Media Mastery – Learn to leverage social media platforms to grow your personal brand, engage with your audience, and promote your work effectively.
- Event Planning Essentials – Understand how to plan and manage promotional events, premieres, or media appearances to enhance your brand visibility.
- Creative Entrepreneurship – Learn how to create and manage your own business or personal brand within the entertainment industry, focusing on long-term career growth.
- Strategic Brand Development – Study advanced branding strategies, focusing on positioning yourself as a unique and competitive actor in the industry.
- Brand Metrics and Analytics – Explore tools and methods for measuring the success of your brand, using analytics to make data-driven decisions for growth and improvement.
These dual career paths allow graduates to merge their writing and acting talents, offering versatile opportunities across film, TV, digital media, and theatre. These electives equip students with the skills needed to build, manage, and promote their own or others' brands within the entertainment industry, enhancing their career opportunities as both actors and brand managers.
Career Opportunities
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Actor and Personal Brand Manager
Build and manage your own brand as an actor, leveraging marketing, social media, and promotional strategies to enhance your career visibility and audience engagement.
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Talent Manager and Actor
Manage other artists' brands while continuing your own acting career, applying industry knowledge to guide branding and career development for fellow actors.
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Entertainment Marketing Specialist and Actor
Work in marketing agencies or entertainment companies, developing branding and promotional strategies for actors, shows, or films, while also pursuing acting opportunities.
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Social Media Influencer and Actor
Combine your acting skills with personal branding to grow your social media presence, create engaging content, and attract sponsorships and collaborations within the entertainment industry.
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Creative Entrepreneur and Actor
Establish your own production company or creative agency, managing both your acting projects and the brands of other performers, using your dual expertise in business and performance.
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