Certificate in Advertising
SAQA: 58820
NQF: Level 5
Qualification: Certificate
Full Time: 1 Year
Part-time: 18 Months
Credits: 122
Overview
Elevate your creative potential with AACA’s National Certificate: Advertising—a one-year, full-time programme tailored to transform aspiring creatives into industry-ready professionals. Built around practical, agency-style workflows, this certificate equips you with the full spectrum of advertising competence; from copywriting and art direction to client relations, media strategy, and production coordination
Why AACA? Studying Advertising means learning by doing right from the first brief. You’ll work in a real creative hub, immersing yourself in agency-style workflows using industry-standard tools and producing campaigns that reflect real-world standards
Strategically located in Randburg, Johannesburg’s media heart, you’re surrounded by DSTV, Showmax, Urban Brew, and more—offering unmatched exposure and collaboration opportunities
What truly sets AACA apart is our human-centric approach: you’re not a number, but a creative whose ideas are mentored, celebrated, and elevated throughout every studio session
Here, advertising isn’t taught in isolation—it’s taught within a vibrant ecosystem of film, acting, journalism, and design. By graduation, you'll leave with hands-on campaign work, a standout portfolio, and creative confidence that makes you market-ready.
Key Areas of Study:
- - Concept & Creative Development: Ideate and craft campaign concepts with brand influence and market relevance.
- - Briefing & Specification: Build clear, actionable advertising briefs that align resources, strategy, and creative execution.
- - Production Oversight: Navigate pre-production, production, and post-production across film, radio, print, and digital media.
- - Supplier Evaluation & Negotiation: Compare supplier quotations with strategic insight, balancing value, creativity, and cost.
- - Client Engagement & Service: Collaborate with clients and internal teams to deliver work on brief, on deadline, and to standard.
Unlock your creative edge with AACA’s National Certificate in Advertising—a one-year, hands-on programme that transforms fresh ideas into campaign realities. Learn by doing in agency-style studios, where you'll ideate, pitch, design, and produce full campaigns using professional tools and real briefs. Graduate not just with a diploma; but a standout portfolio, real-world experience, and the confidence to launch your advertising career.
Career Opportunities
Generate compelling messaging and script ideas that shape impactful campaigns.
Translate visual ideas into layouts, visual branding, and campaign aesthetics.
Bridge creative teams and clients—managing briefs, expectations, and campaign delivery.
Oversee production logistics—managing suppliers, schedules, and quality control.
Support strategic planning and media buying in agencies or marketing teams.
